Consumers might think their tastes in music are as impeccable as the next person. That’s just it; consumers according to this article choose their own music preferences by thinking about what others might choose. The proposed reason for this was the vast variety and amount of music available. The consumer cannot listen to all the music out there so the easiest thing to do is to listen to what their family, friends, and acquaintances listen to. It seems to provide a base for music choice, from there the consumer builds up their music libraries on that. That is just how we tend to choose. We take the time to stop and think “I wonder are they are gonna think about this”. If we don’t think others will like it we are less likely to choose it. If a song is popular it tends to stay that way, if it is unpopular that is how it will stay.
This experiment just showed the importance of not only of social influence on one another but also the importance of the teen audience in music. It demonstrated the power they have over the success of any artist. Their social pressure or choices make things happen in the music industry. Another thing in this study
that impressed me, at the very least, was that our music, like many other important aspects in teen life, are not all that original, at least as we would like to think. This makes me ponder about other things that I might think define me as me. Perhaps those things are also something I think other people might accept. It makes me think, maybe I have molded myself to fit society’s requirements and not my own.
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